This is when iceberg cowboys head to sea. The final stage of an iceberg’s life is especially volatile and difficult to predict. It is no wonder, then, that the International Ice Patrol and Canadian Ice Service describe the summertime influx of icebergs as an annual “migration.” In Albanian, Farsi, and Italian, it is even more explicit: Glaciers “give birth.” Across cultures and languages, icebergs are conceptualized like wild cattle or horses roaming the maritime frontier in our rhetorical imagination. Most break off of glaciers on the west coast of Greenland-what glaciologists call “calving.” Speakers of a variety of languages, from Afrikaans to Uzbek, use the same word to define the process, as if the icy masses are the living offspring of glaciers. The Arctic ice pack undergoes its seasonal melt and Baffin Bay thaws, allowing the frozen mountains to continue their journey toward the Atlantic. In this brief window, when Newfoundland relishes nearly half of the sunshine it will absorb for the entire year, icebergs fill the Labrador Sea.
But for a few months, from May to August, the sun breaks through the clouds and warms the freezing waves swirling off the coast. John’s is so overcast, the difference between it and Seattle is greater than that between Seattle and Tampa. Seattle, for comparison, gets 2,200 hours of sun annually. John’s, is known as “Canada’s Weather Champion.” Among major Canadian cities, the capital of Newfoundland and Labrador is the snowiest, windiest, wettest, and cloudiest, enjoying fewer than 1,500 hours of sunshine each year. OfĬourse, if I'm right there goes the theory of a bunch of my coworkersĪbout XBox boosting the "cool factor" of the Microsoft brand.For most of the year, Iceberg Alley is gray and cold. Mentioning Microsoft in XBox ads would actually taint their brand. Why not? My pet theory is that the guysīehind XBox know the truth.
#Xbox typepad tv#
TV spots for XBox 360 such as Jump In and Water Balloonsĭon't mention Microsoft at all. You have to scroll down before you see a mention of Microsoft and even What I've noticed is that there is little mention of Microsoft when it comes to XBox. Since people started mentioning this I've started payingĪttention to mentions of Microsoft in XBox ads and websites. Was a "big bet" to get Microsoft in the living room or (ii) it adds When I've probed for reasonsįor this disconnect, the answer has been usually one of either (i) it Somewhat surprisingly to me, many employees at Microsoft are quick to deride MSN for being a "money losing division" even though we are now profitable but yet in the same breath have nothing but praise for XBox On a related note, for some reason I've had a couple of idle lunchtimeĬonversations with different people on what they think about XBox. Hope the same thing doesn't happen with "Live" but only time will tell. Is a testament to our generally cluelessness in this area. (a managed runtime? server software? web services? all of the above?) Thing that this has convinced me of is that we (Microsoft) are totally With lots of internal marketing and presentations around branding.
#Xbox typepad windows#
A bunch of us at MSN (the Windows Live division?) have been inundiated
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